Tuesday, December 09, 2014

Your Cartoon Cable Ratings


They explain why there's so much television animation work.

... Last Monday's episode of TBS's American Dad! averaged 1.3 million viewers in Live + 3 delivery, with 949,000 adults in 18-49 and 550,000 adults 18-34. For the season-to-date, American Dad! is averaging a reach of 4 million viewers per episode for its premieres on TBS, encores on Adult Swim and multi-platform plays. ...

Cartoon Network dominated all television networks among targeted kids and boys on Thursday Night (6-8 p.m.), with its performance increasing delivery among all kids/boys 2-11, 6-11 & 9-14, ranging between 49% and 90%. The new episode premiere of original series Teen Titans Go! (6 p.m.) ranked #1 for the day among kids and boys 2-11/6-11, while original series Regular Show (7:30 p.m.) won the day among kids/boys 9-14. ...

there's been a steady expansion of television work over the last few years. Our fine entertainment conglomerates discover, to their delight, that there's a new wave of kids coming along, and fresh appetites for new series and newer characters. We've got more television production -- even with the competition of Canada and its subsidies -- than we've ever had.

How long will it continue? Only the Shadow knows, and he's not telling the rest of us.


2 comments:

David said...

And almost all of these popular animated TV shows are 2D which disproves the idea that "audiences don't want to watch 2D animation" . If that were true then no one would watch these shows.

Steve Hulett said...

A few years I noticed a pattern: TV Animation Studios jump into CG television animation. TV Animation Studios spend a lot of money on CG animation.

TV ratings are no better and often worse than hand drawn cartoon shows. TV Animation Studios throw CG shows overboard and return to hand-drawn shows.

It's a cycle that's been repeated multiple times.

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