Sunday, April 01, 2012

Foolish Foreign Derbies

... The Lorax gallops along.

Blanketing the foreign theatrical circuit over the weekend, Wrath of the Titans easily displaced The Hunger Games as the No. 1 box office attraction overseas, opening to an estimated $78 million at some 13,900 screens in 60 territories. ...

Dr. Seuss’ The Lorax, Universal’s 3-D animation adapted from the classic children’s book, finished No. 3 after opening in 17 markets including Mexico (No. 2 with $2.7 million from 542 sites). Weekend overall provided $14.5 million drawn from 4,100 playdates in 43 markets. Overseas cume stands at $37.7 million. ...

Lorax has now made $227.3 million globally, more than triple its production cost.

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