Saturday, April 24, 2010

Springtime Derby

Now with Sunday brunch Add On.

The Nikkster has early numbers, and she's not kind to the newer entries.

FRIDAY: J-Lo & Joel Silver Pics Both Bomb

1. The Back-Up Plan (CBS Films/Sony) NEW [3,280 Theaters] -- Friday $4M, Estimated Weekend $12M

2. How To Train Your Dragon (DWA/Par) Week 5 [3,665 Theaters] -- Friday $3.6M, Estimated Weekend $15.5M, Estimated Cume $178.4M

3. The Losers (Warner Bros) NEW [2,936 Theaters] -- Friday $3.3M, Estimated Weekend $9M

4. Date Night (Fox) Week 3 [3,294 Theaters] -- Friday $3.2M, Estimated Weekend $10M, Estimated Cume $63M

5. Kick-Ass (Lionsgate) Week 2 [3,065 Theaters] -- Friday $2.8M (-63%), Estimated Weekend $8.3M, Estimated Cume $33.5M

Dragon keeps on flapping along. By and by it will glide past Monsters Vs. Aliens and crack the $200 million barrier ...

Add On: Per Box Office Mojo, HTTYD occupied the second slot on Friday, it's 28th day of release.

Add On Too: On an admittedly slow weekend, Dragon claws its way to the top of the heap as Jennifer Lopez swoons.

How to Train Your Dragon -- $15 million

The Back-Up Plan -- $12.25 million

Date Night -- $10 million

The Losers -- $9.6 million

Kick-Ass -- $9.5 million.

Dragon, outside of the debuting Oceans (#8, from Disney), had the highest per-screen average of any Top Ten feature, and the smallest drop off (-23.5%).

Add On #3: Time Magazine offers a succinct analysis of the box office weekend:

... All praise then, if only by default, to Dragon, which opened to soft business in late March but has proved to be one of those pictures kids and adults want to see and see again. Its $178 million cume, with about the same amount from theaters abroad, should assure it of franchise status among DreamWorks features; as with Shrek, Madagascar and Kung Fu Panda, this movie will have one or more sequels. Dragon's success also underlines the box-office clout of 3-D ....


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